5/11/2023 0 Comments India ink fountain pen![]() ![]() “The shades have been chosen deliberately to create consciousness about sustainability: black for carbon footprint, red for global warming, blue for clean energy and green for sustainability. This was followed by the Swadhin range: red, blue, black and green. The relaunch began with ‘Swadeshi’ line of inks - a set of Royal Blue, Executive Black, and Scarlet Red sold in a khadi pouch made in Santiniketan. “Orders are coming from all over India and enquiries are coming from all over the world, thanks to social media,” Mr. It was not until the Deepavali of 2020, amidst the pandemic and also when the growing number of fountain-pen enthusiasts in India had organised themselves into various social-media groups and become an influential voice, that Sulekha (literally, beautiful handwriting) formally relaunched its once-popular ink, causing an instant buzz. That’s when we decided to instal solar power in our factory - it has nearly eliminated our energy cost and helped us convince others,” Mr. More and more people showed interest but at the same time many were sceptical. Initially, we were making solar lanterns and were soon assigned by Indian Oil to solarise a petrol pump near Siliguri. “We ventured into solar products in 2011-12. The company reopened in 2006, after overcoming the cases piled up against it in various courts during the 18 years of closure, and this time it diversified into homecare and hygiene-care products and also into solar projects, making only a small amount of ink for sentimental reasons. ![]() Many other factories in Jadavpur (where the company is located) - Bengal Lamps, Usha, Krishna Glass, Annapurna Glass and others - also downed their shutters,” Kaushik Maitra, managing director of Sulekha Works Limited, told Militant trade unionism was causing low productivity, resulting in recurring cash loss. “Problems began from the late 1970s due to the socio-economic and political conditions prevailing in Bengal at the time. Sulekha ink, like fountain pens, became a thing of the past, preserved in the memory of its once-users and also in some of Satyajit Ray’s stories and films. In 1939, they shifted to Calcutta and thereafter there was no looking back for Sulekha - it was making over one crore 60-ml bottles annually in its heyday - until it was hit by the trade movement in the 1980s. It was in 1934 that, on the suggestion of Mahatma Gandhi, brothers Sankaracharya and Nanigopal Maitra started a small factory in Rajshahi (now in Bangladesh) to manufacture swadeshi ink. But thanks to the growing number of people in India who are discovering the joy of writing the old-fashioned way, it is the past, more than the future, that has put the spotlight back on this pre-Independence company. Sulekha is today a blend of the past and the future: its factory in Kolkata that manufactures, among other things, ink for the fountain pen, runs on solar power.
0 Comments
Leave a Reply. |