5/12/2023 0 Comments From itheater to youtube![]() You can take videos that you’ve uploaded on YouTube and trim, add transitions, and insert music to create compelling promotional videos. If you don’t have even basic video editing capabilities on your computer, YouTube has actually made some lightweight features available. Seeing what you can create with even this basic software really is fun. Just trim some of the video segments you get down into the best pieces, connect them together, and see how far that gets you. I don’t think there’s a magic formula for exactly how your video should be set up. I think the best approach here is to dive in and play with it. If you do end up using a camera like the Flip, it’s going to come with some basic editing software that you can install on your computer. The Internet has trained us to have short attention spans when looking at things online, and anything longer than 20 seconds needs different camera angles, transitions, and some basic elements to keep things interesting. The longer your video is, the more important your editing becomes. That isn’t the best approach because editing lets you do things like add contact information inside the video, but a raw video clip is better than no video clip at all. If your video segment is really short (like less than 20 seconds) you can get by without doing any editing. Although I’ve never used one, I understand the Kodak zi8 is a comparable camera with an external microphone jack if you want to take the quality of sound in your video up a notch. ![]() The only real complaint I have with the Flip is that built in microphone is a little weak. ![]() These are comically easy to use and will give you a slightly better video. With only a slightly larger financial investment you can get your hands on a Flip or similar pocket video camera. make sure you’re shooting video on bright sunny days.The good news is you probably have access to a stage that is already rigged with powerful lights. Good light is important when shooting video regardless of the equipment, but it seems like this is even more important when using a low-end camera. It definitely works, but mobile devices are not very forgiving about light. Here’s what I can tell you from those videos. My wife is constantly shooting short videos of our two-year-old daughter with her iPhone and posting them up on her blog. Many newer mobile devices can do a passable job of capturing video. Okay before we jump into content it’s worth pausing for a moment to think about how you are going to be getting footage. So what should you be capturing? Equipment High production quality can only help, but as long as someone can see and hear what’s happening, the content of your video is going to be the biggest factor in your success. You can always look for a creative way to pay a professional videographer, but YouTube has plenty of videos that were done by people just like you and me with whatever inexpensive equipment they could get their hands on. But the landscape of online videos doesn’t require that of you. You probably don’t have access to the best equipment. You’re probably not a professional videographer. It’s easy to get intimidated about the idea of creating videos to promote your show. So with that being said, YouTube has grown to one of the most popular sites on the Internet, and you should absolutely be using it to promote your show and fill the house. No idea how to get started? Read on. Believe it or not I actually had to trim some things back because I felt like the length was getting a little out of control. I also strongly considered breaking this into multiple posts spread out over a few days, but ultimately I decided that I liked how this flows as a single (albeit large) post. That’s because I wanted to go a little deeper than I have on previous posts at Sold Out Run.
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